April 2026
Tracework
Graphic Design Class of 2026 Capstone Brand Identity
Tracework explores the legacy of imprints that shape our present and inform our future, living within systems and in the ways we choose to remember and transform them.
This wordmark combines Helvetica, a timeless typeface, with tailored letter forms, that reflect a present-day aesthetic.
Helvetica is being used as a foundation for how the stylized font is built. This new-age font is stretched and molded to Helvetic while still being experimental and having its own unique flair. This concept highlights the importance of design fundamentals, tracing how designers reinterpret their inherited knowledge to create something new.
Foundation - Helvetica
Custom Letter forms
Jewel tone colors were chosen to highlight the richness of the word and the projects that fall under it. These colors are accompanied by their lighter counterpart to add depth